Why your admissions team needs a kanban pipeline
Most school admissions processes live in spreadsheets and inboxes. A kanban CRM changes the game — here's how to set one up and what metrics to track.
The spreadsheet problem
Spreadsheets are where admissions pipelines go to die. No one knows which enquiries need follow-up, leads fall through when a staff member is away, and there's no way to see conversion rates at a glance. Schools running on spreadsheets typically convert fewer than 30% of enquiries.
Kanban makes status obvious
A kanban board with stages like Enquiry → Documents received → Interview scheduled → Offer sent → Enrolled turns a chaotic inbox into a visible pipeline. Every staff member sees what's stuck, and managers see volume at each stage.
Metrics that matter
Track: enquiry-to-application conversion rate, average time per stage, stage drop-off rates, and seasonal volume trends. Schools that start measuring these typically find 1–2 stages responsible for most of their drop-off — and fixing those stages alone can lift conversions by 20–40%.
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